George H.W. Bush is running against Michael Dukakis for president, The Soviet Union is on the way to becoming a non entity, and The Great Wok of China is being pitched via infomercials all across the country.
It’s “The same one used in China!”You have to hand it to the folks who created this product. They took a common cooking device used by millions of people all over the world and rebranded it as something new and different.
The Great Wok Of China actually started as a run of the mill state fair circuit product until it made the jump to infomercials. The 18 minute television format worked out great as it allowed the presenters to cook an entire meal in the allotted time. (Not to mention plenty of time to throw in special offers, money back guarantees, and the 1-800 number!)
The makers of The Great Wok ads were Concepts TV Productions. They chose to forgo celebrity endorsements and instead use veteran pitchman Wally Nash who made a great impression with a simple in person demonstration. The combination of product, person, and pitch worked wonderfully, and direct response TV magic was made.
Exact figures of sales are not known to the general public, but being one of the first big hits in the direct response industry we can imagine that it was huge!
Name: The Great Wok of China
Description: A hand hammered 14 inch steel wok with an ultra flat bottom.
Status: No longer found on the market.
Innovation Claim: Low fat cooking the asian way!